Kenya Re has for many years contributed to the national kitty on disasters. The Corporation also contributes directly to the local community for more impact and to establish long term stakeholder engagements. It has supported children’s homes and participated in the annual Matter Heart Run and Stanchart Marathon. In addition, the Corporation sponsors academic excellence awards in Kenya’s tertiary institutions.

However, in 2011 Kenya Re reviewed this strategy and opted to sustainably focus on one major Corporate Social Responsibility initiative to establish impactful long term stakeholder value. Various considerations were made including taking an initiative in education and environment or support for persons with disability.

The Corporation opted for the latter for its uniqueness as no other corporation had adopted such a CSR initiative before and recognizing the huge magnitude of need that existed in this area. The campaign was dubbed
Niko Fiti’ Ability Beyond Disability.

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